Sara Abdalla is the Director of design brand Cape Cairo Collective and Founder of Creative Visionaries studio. She is a multidisciplinary Scottish Egyptian Visual Artist, Maker, Activist and Teacher with hand painting, relief printing, photography, type and collage to communicate the narrative.
Cape to Cairo Collective make hand-crafted bespoke eco-conscious contemporary design, reflecting the cultural heritage of North Africa. Sara started Creative Visionaries Studio ‘Art for Social Change’ in 2010, after teaching for many years in inner city London secondary schools where the majority of my students were from African and Afro Caribbean background. It is a local community interest group that provides access to Arts & Crafts workshops for marginalised and underrepresented youth. Their aim is for young people from disadvantaged social and economic backgrounds to have a safe space to explore, engage, learn and create.
Since 2010 Creative Visionaries Studio has exhibited work in the U.K, U.S and Nigeria. The graffiti walls, titled Revolution! Why Bother? occupied public spaces around London such as the TATE Modern. With the aim of breaking down societal barriers, people came throughout the day to leave a message on it and illustrate their ideas for a better world. The work is social and political and aims to start a dialogue, encouraging critical thinking while uniting different cultures and ideas.
Sara believes in using art and design as a vehicle for ‘social change’ to ordinary people. She believes in reclaiming the narrative and intentionally inviting them to ‘high culture’ prestigious art institutions, appropriating from the few to the many, in a society that can benefit all.